In the digital marketplace, where physical interaction is absent, online shoppers often face uncertainties leading to abandoned carts. Discover the game-changing solution—AI avatars. Integrated with chatbots, these virtual personas simulate human interaction, significantly improving customer satisfaction and sales. Learn how platforms like Reavat make creating AI avatars a breeze, ushering in a new era of immersive and reassuring online shopping experiences. Elevate your webshop with the power of AI avatars—simple, effective, and the future of e-commerce.
Uncertain customers
Today, many companies and businesses sell only through online shops. Obviously, this can save a lot of costs, as you don’t need to rent a physical store, there are no expenses as electricity, and the is no need for sales assistants. However, many customers prefer to see the products in person and possibly try them out before buying. In this case, online shops are at a disadvantage. Unfortunately, it can also be a serious problem for webshop owners when they find that a customer does not complete the online purchase for whatever reason. The customer may have several doubts about the product during the online shopping process, but they feel alone and cannot ask a sales assistant in person, as the whole process takes place in an online space.
Helping online shoppers with Chatbots
One way to help the customer during the online shopping process is to use a chatbot. A “chatbot” is a software application that can, for example, communicate with customers without the need for human resources.
The way chatbots work is that the program tries to “understand” what the user is writing to it and then it displays the answer (from a pre-made set of answers) that it thinks is the best answer to the question asked. So, for the chatbot to be successful, it needs to be as accurate as possible in determining what customers are asking.
This will usually be done using keywords in the questions asked. The keywords should be pre-defined and the answers should be associated with them. The problem arises if the question asked does not contain keywords. Then the chatbots will not be able to interpret and answer it.
Although chatbots can be useful in some cases, customers obviously perceive that they are not talking to a human and remain unsure.
Human interaction during a purchase has been shown to result in a higher percentage of successful sales.
How to improve the effectiveness of chatbots?
The latest innovation in chatbots is the use of AI avatars. An AI avatar is basically a video of a person talking. However, the video is not made by the person in the video, but it was made by AI. For the viewer, the video appears completely real, so they get the impression that a real person is speaking in the video.
This technology can be paired with chatbots so that the customer will feel as if they are talking to a customer service representative when interacting with the chatbot. This improves customer satisfaction and the shopping experience.
How can I create an AI avatar for customer assistance?
There are already several applications online where you can create an AI avatar with a few clicks. One of them is Reavat, which has a translator function. So, using Reavat, you can even create your answers in multiple languages and feed them into the chatbot.
Steps to create an AI customer care specialist avatar:
- Upload a video of at least 1 minute with your face and mouth clearly visible
- Upload a minimum 1 minute long audio file where you can talk about anything. The point is to record your own voice.
- Add the text that you want to make say with your avatar. ( In this case, the questions most frequently asked by customers )
- Choose the language in which you want to make the video
- Download the finished AI avatar!
It’s really easy to create an AI avatar. In case of chatbot development it’s worth making a video for each question. It is also recommended to record videos where the AI avatar welcomes the customer at the webshop and asks if it can help them with something.
As online shops are becoming more and more popular, there is a need for improvements that help customers feel safer and more confident about their purchases. AI avatars are likely to appear on more and more online websites in the future, as they are simple to use and easy to create.
Read about more AI avatar content here.
